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'Price Is Right' reveals its first male model

Sonja Flemming / CBS

Rob Wilson will be the first male model of "Price Is Right."

Move over, ladies of "The Price Is Right"! You've got a guy competing with you for eyeballs!

CBS on Friday revealed the winner of its first-ever model search, Rob Wilson of Boston. He beat out hundreds of other hopefuls who showed up for an open call in late August, and worked his way into the top three. Wilson landed the one-week gig after facing off against fellow finalists Clint Brink and Nick Denbeigh by writing and singing original lyrics to the show's theme song, showing his excitement when he was asked to "Come on down!" and more. The decision was made by fan votes, who cast their ballots during the period of Sept. 28 to Oct. 4.

Wilson begins his one-week job as the show's first male model on Monday, Oct. 15. "The Price Is Right" airs weekdays at 10 PT /11 ET a.m. on CBS.

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