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'What' makes Don Draper so sexy

Miss AMC's "Mad Men" and its dashing leading gentleman yet? Here's a little something to ease your pain, even if it's not so new (it's still fun!): A video of Jon Hamm's Don Draper proving how much he can convey with a single word.

It's almost as good as Sawyer on "Lost" and his phrase of choice:
Which do you prefer?